Photographers in my opinion, who stop #experimenting and playing with lighting, subject matter and different approaches, will probably at some point feel stagnant and lacking motivation. From many sources I've heard that lack of creativity is a big problem amongst photographers who have been at it for a considerable time. The solution, or perhaps one solution, is to constantly be trying new things.
I like to grab a subject that I normally wouldn't be photographing and put it to the test. I think of a scenario or problem, and figure out a way to shoot the subject so that it stands out from how we would normally see it.
Picking the appropriate lighting, the angle, the background and all that sort of thing comes next. Usually after researching 30 to 100 images of this sort of subject matter, I will see a similarity amongst the images and how they were approached. From there, I will look at a potential opposite approach.
Take for example, this guitar pick. For the most part they (picks) are photographed with a broad open light while laying on a flat surface. The camera is either straight over head or at a 45 degree angle. There are no props, no styling, not colour influence or creative lighting. The shots are boring and repetitive.
In my approach I wanted the pick to be revered and respected. So I put it on a pedestal and lit it in a dramatic fashion. I also dropped the camera down low, to show the pick as something unique and worthy of notice. The goal is to set the image apart from the status quo and make people stop and appreciate it. After all, for a commercial picture, isn't that the ultimate goal? To be noticed?
The point of the project is to use your brain and all your experience in a different way. Doing so will keep you from falling into a creative rut, and will ultimately serve you well in all of your photography work.
Don't be afraid to dedicate some time to stretching your creative brain cells. They need exercise just as much as your belly. I know mine does.
So have at it. Go find a subject that you wouldn't normally work with and build a scenario that forces you to use different skills, equipment, approaches etc. Make images just for yourself. It will always benefit you in the end.
Photo-Artist working a personal vision.
For those of us interested in better marketing techniques, get this book.