Once again I find myself spending way too much time surfing the various social media options.
It's weighing me down.

There is so much nonsense, crap, advertising, irrelevant garbage no matter where you go. Facebook is probably the worst. I dumped it for a year a while back. Didn't really miss it except for the connections to family far afield.
I do have a phone mind you.
Facebook, you may see my shadow once again.

In the fast-paced world of digital marketing, capturing audience attention is more challenging than ever. Enter cinemagraphs—the sophisticated, subtle video technique that can transform your social media marketing strategy.
What Makes Cinemagraphs So Powerful?Cinemagraphs are subtle, seamlessly looping animations where most of the image remains static while a small section moves continuously. This unique format creates a mesmerizing visual experience that:

• Stops scrollers in their tracks with hypnotic movement
• Communicates brand messaging more dynamically than static images
• Generates higher engagement rates compared to traditional photos
• Appears more premium and artistic than standard video content

Practical Applications Across IndustriesWhether you're in retail, hospitality, technology, or professional services, cinemagraphs can elevate your visual storytelling:

• Restaurants: Show steam rising from a coffee cup or a fork delicately cutting into a perfect steak
• Fashion Brands: Showcase fabric movement or subtle model gestures
• Tech Companies: Highlight product details with elegant, minimal animation
• Travel/Hospitality: Create atmospheric scenes that evoke destination emotions

Engagement and Performance MetricsStudies show cinemagraphs can:

• Increase click-through rates by up to 60%
• Boost social media engagement by 40%
• Reduce ad fatigue through visually compelling content

Implementation Tips

1. Keep animations subtle and purposeful
2. Maintain high-quality, professional production
3. Align animation with brand aesthetic
4. Use strategic placement across platforms

By integrating cinemagraphs, you're not just sharing content—you're creating an immersive visual experience that resonates with your audience.

Have I mentioned how much I wish to move ?

Well it's true. I'm looking to make a change in my life and focus that change on where I can make a mark with my photography.

After doing a lot of introspection and sending out emails etc etc, I've decided that I'm going to make a move towards working in the museum, arts, govt and heritage sector in our fair country of Canada.

I like the idea of 1) shooting a variety of subject matter throughout the week and 2) being able to rely on a steady income for the first time in my life.
Am I crazy?  Am I making a huge mistake ?
Hope not (on both accounts)

It's been 23 years that I've been based in this town, and I have next to nothing to show for it. The same ol grind just isn't grinding anymore. I figure, I have another ⅓ of my life to go. I don't intend to spend it pushing the same rock up the same hill.

Thanks for reading this far. 
I'll probably have more to report in the near future.
Party on Wayne.