Comments welcomed and encouragedHave you heard of the technique for making adjustments to your business and your life by applying the 80/20 principle?
If I can recall the name of the person who came up with it, I'll update my blog. Essentially, you look at your business, life, garden etc, whatever the case may be, and you analyze what portion of your situation produces the most/best/worst (insert adjective) outcome. If you're a gardener for example, and you calculate that 20% of your garden area produce 80% of your best beans, then you use that data to plan your planting for next year. (Italian economist, Vilfredo Pareto -1896) And so it goes. The ratio can be different. It depends on the situation and the area of study. Personally, I'm applying the 80/20 ration to the business outcome from each area of my work. I've looked at the past client activities and have calculated that 80% of my jobs come from 20% of the types of work. Specifically, from product photography. I rarely photograph people for profit (even though I really enjoy it) With this knowledge, I am revamping my portfolio accordingly and spending more time pushing my product photography services. I also feel the need to expand those services to include some motion work. Cinemagraphs and possibly some Stop-Motion Animation. Both are unique in the marketplace and don't require any additional special equipment. With that in mind, I am realizing that I may have to jump ship and source a new, upgraded website service provider. Sorry Weebly. You've been good to me for a few years, but we may have to part ways in the coming weeks. I'm looking towards new markets. It's time to wake up and smell the whisky. Growth requires sacrifice.
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Mike Taylor
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