I recently came across an article on the site www.nngroup.com from 2010 that went into detail about the value of the proper kinds of images for a website and how it can have a serious effect on the success of the business.
One of the most interesting statistics in the article said that: "users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" a website"
The writer is Jakob Nielsen of the Nielson Norman Group and he has done a stellar job of making the reader understand the mindset of website visitors and how images play a big part in how they deal with a site based on its images.
Fill out the form and I will send you the article right away.
A 2012 study done by Chen Tan at the University of Nevada, Las Vegas has opened the eyes of those in the hotel industry as it reveals how important a hotel's website is when it comes to the number of clients it can book.
Excerpt: "A simple measure such as including pictorial elements significantly raises the average part-worth utility". In other words, using clear attractive images of the various areas of the property increases bookings.
It goes on to read: " An interactive area: this provides clients with insights about the destination....This increases the chances of a booking by the visitor"
This is a detailed and valuable study that examines the reasons behind why a professional website with professionally produced content is essential for anybody operating a hotel, resort or even a bed and breakfast. I have taken the liberty to make this study available for you. Simply complete the form below and I will send it to you immediately.
I have a feeling that some folks who visit the site are a bit confused about the direction of my work.
For a while I had a few pages of personal projects alongside the gallery of my commercial/editorial work. While I could see that this format would be useful for a specific type of shooting, I'm of the opinion that some simplification would help in digesting the different types of work.
Solution? Simple. Build a new website for the personal projects.
Today I have a new site called www.themusicmakersportraitproject.weebly.com .
On this site visitors can see that work I am doing to honour the makers of fine musical instruments in Ontario. Please take a peek. I'd appreciate your opinion. Oh, and be sure to stop off at the links page to learn more about these amazing people first hand.
Photo-Artist working a personal vision.
For those of us interested in better marketing techniques, get this book.