How important is the image you put out into the world for your personal brand?
I would suggest that the image you use to promote your brand is extremely important. It's right up there with the ability to breathe. In my opinion.
If you are anything but a recluse or a hobbit, you are probably communicating with other humans on a regular basis. Maybe communication itself is your business. Maybe you are a team leader or a manager of a large department. Everyday you communicate with any person anywhere, you are communicating your personal brand.
When your image is viewed in any form, you are communicating your personal brand. Viewers are forming an opinion about you whenever they see your image. You have no control over that. However you do have the ability to influence what they think of you, what opinion they form and consequently how they may react to meeting you face to face.
This is where a quality-driven photographer can make things go either positively or negatively in regards to the first impression your portrait creates. A talented photographer, who listens to the person in front of the camera will be able to bring out the authenticity required to get that amazing shot. The brand building portrait.
Now for some data.
On occasion I will take a few of the images that I have created and submit them to public opinion. I'll upload them to a polling site that shares them with the general public who then rate each image based upon a specific criteria. Usually I will let the poll run overnight to gather a decent number of votes, but other times just a few hours will be sufficient.
I recently did just that with these 3 portraits. You will see that each ranks fairly high in each of the 3 criteria. What this tells me is that what I am accomplishing with good photography, proper interaction with the client and constant practice is working for both myself and my clients.
Your personal brand can move your forward or keep you at a standstill. Your portrait is part of that brand. Consider your portrait as an investment in you. It can pay dividends but you have to invest wisely. Make this year the year to invest well in your personal brand with a quality portrait.
I guess you could classify this post as a mini-rant, because that is how I feel whenever I see a "Meet the Staff/Team" web page and almost wretch at the images posted.
Granted, on rare occasions the images are acceptable and on even more rare occasions they are exceptional.
Here's my 10 tips for putting together a cohesive and professional set of staff/team headshots.
Photo-Artist working a personal vision.
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