Yesterday I was reminded of the importance for a business to use proper practices when uploading images to their business website.

Specifically when naming the image files. Since the almighty Google uses all the text on a page to do a search, and to decide what it presents in a query the file names also count. (as do the Alt text btw)

For example, let's say you sell horse blankets. If your images are named something like: 455khorsered.jpg, this doesn't tell Google anything about the image and it is more likely to be ignored. If it was named: blanket-wool-red-striped--60-inch-horse.jpg, you are much more likely to have this listed as a result in a search.

For a good part of the day, I combed through my website, specifically the "Product" page, and re-named a good number of my image files. From now on I will be much more attentive to such things. The competition is fierce and never-ending. Every bit of attention counts.

If you have control of your website, you may want to take the necessary steps to improve it's performance. Even if it means simply changing the file names of your images.

Human perception of colour is a complex process involving both physiological and psychological factors. The process begins with light entering the eye and stimulating specialized cells called cones in the retina. These cones are sensitive to different wavelengths of light, which correspond to different colours.
There are three types of cones, each sensitive to either short (blue), medium (green), or long (red) wavelengths of light. The brain then processes the signals from these cones to create the perception of colour. Additionally, there are also rods in the retina that are more sensitive to low light levels and do not perceive colour.
Colour perception can have a significant impact on mood and emotions. Different colours are associated with various psychological effects:

1. Red: Often associated with energy, passion, and excitement. It can also evoke feelings of danger or aggression.
2. Blue: Known for its calming and tranquil qualities. Blue is often associated with stability, trust, and serenity.
3. Green: Linked with nature, growth, and harmony. It can promote feelings of balance and renewal.
4. Yellow: Typically associated with happiness, optimism, and warmth. However, it can also be overwhelming in large doses.
5. Orange: Combines the energy of red with the cheerfulness of yellow. It can evoke feelings of enthusiasm and vitality.
6. Purple: Associated with luxury, creativity, and spirituality. It often evokes a sense of mystery and sophistication.
7. White: Symbolizes purity, innocence, and cleanliness. It can also create a sense of spaciousness and simplicity.
8. Black: Represents power, elegance, and authority. It can also be associated with mystery or negativity.

These associations are not universal and can vary depending on cultural and personal experiences. However, colour psychology is widely used in marketing, interior design, and art therapy to influence mood, behavior, and perceptions.

-------------
As a professional product photographer here in Peterborough, I think about colours every single time I am given a project. These definitions and descriptions are so important to everything I do, none can be taken for granted. My studio here in Peterborough where I shoot products for businesses of various types, is a colour calibrated studio.  My cameras are calibrated, as is my computer monitor.
The lights I use are all near to the same colour balance to assure that my customers get the best quality that I can achieve.
Every month I recalibrate my equipment and double check my workflow. I'm constantly updating my skills in post-production to make sure I have a thorough understanding of what's achievable in the current software. These things matter.
I care about the results, so it matters that I pay attention to all the relevant details that could potentially affect the results of my efforts.

Go on to the Google and punch in your own name.

It's interesting to see what comes up in the first, second and third pages.
You may be pleasantly (or not so pleasantly) surprised what options are shown. I on occasion will put my name in to the search bar, in a normal way and sometimes in a more creative fashion, just to see what pops up.

It tends to change as the years go by, but not by much.
I've learned that my name is owned by hundreds if not thousands of fellow humans across the globe. Some of us are photographers, musicians, painters and one I know of is a pro football player in the USA.  Some of us use the short form and some use the more official form. Most of the spellings are the same but some variations to show up now and then.

On occasion I will find listings that I had completely forgot about or never even knew existed. What an adventure.
Mike Taylor Photo Arts however, is mine. Only mine. I made sure of that when I registered the business name. I named it that to remove any doubt. I'm not an artist in the traditional sense, nor am I a football player or saxophone player. I work only in the photographic arts.

Shooting photos for businesses of various sizes and for various purposes since about 1996. Who knows, I may venture into the world of painting way down the road, but for now, my only tool is a camera and a never-ending interest in creating images.
​Mike Taylor

The learning in photography, well it just never stops.

I take on projects now and then that challenge me as a technician. Sometimes there are assignments which require me to take a closer look at how I achieve my goals.  New equipment, new software, new demands. Each require a photographer to in a sense, go back to school. To brush up and reacquaint themselves with things new and fresh.

I'm not complaining. Quite the contrary. I enjoy looking at the process with a fresh interest in those new challenges. It keeps one from getting stale or bored. 
Case in point, the images below.
Here is a study of technique. One image (on the left) is a blend of 6 images combined in a HDR (high dynamic range) process made to create a richer image than one alone could produce. Along the lines of making an image with a camera that has a huge image sensor or a piece of large format film on a view camera.
On the right is the identical subject matter, but this one is shot with only one ISO setting however it is 3 images that are "focus stacked" in order to achieve a deeper depth of field. Greater focus, more detail.

Barring the obvious increase in saturation and contrast in the left version, I feel that the "focus stacked" version is a more successful image. It has more detail, which is probably important for a manufacturer or an artist who needs to provide information to the viewer.
The HDR technique has it's place. It also has a huge potential for variance, depending on the software and the post-processing approach. There is a liveliness and robustness to it.

Both techniques provide results which may be applicable to a number of situations. If I could provide BOTH techniques to every, let's say "product" image, I would more likely be satisfied every time I shoot. To do so would mean a considerable increase in shoot time AND post-production time too. I need to ask myself it that is reasonable. Is it worth the investment in order to produce the results I think I can provide?  Are both of these results really necessary ?

I say to myself, "I'll take that under advisement" and move on with the experiments.

In product photography, lighting is the unsung hero that can make or break a shot. Over the past twenty years, advancements in technology and shifts in creative trends have revolutionized how photographers approach illuminating their subjects. From the traditional studio setups to the advent of LED panels and sophisticated software, let's embark on a journey through time to explore the innovative evolution of lighting in product photography.
The Traditional Studio Setup: Two decades ago, product photographers primarily relied on conventional studio setups comprising strobe lights, softboxes, and reflectors. These tools provided a controlled environment where light could be manipulated to highlight textures, shapes, and colors of the product. However, this approach often required extensive expertise and meticulous adjustments to achieve the desired results. Despite its effectiveness, the traditional setup limited creativity and flexibility in capturing dynamic product shots.
The Rise of LED Technology: As technology progressed, the introduction of Light Emitting Diode (LED) lighting systems marked a significant turning point in product photography. Unlike traditional strobes, LEDs offered several advantages, including lower power consumption, adjustable color temperature, and compact size. These features revolutionized the way photographers illuminated their subjects, allowing for greater mobility and versatility. Moreover, the consistent and flicker-free output of LED panels ensured uniform lighting, resulting in enhanced image quality and reduced post-processing efforts.
Embracing Natural Light: In recent years, there has been a resurgence of interest in using natural light as a primary source of illumination in product photography. This shift is fueled by the desire for authentic and organic visuals that resonate with consumers. By harnessing the beauty of natural sunlight, photographers can create compelling images that evoke emotions and tell a story. Additionally, advancements in light-modifying tools, such as diffusers and reflectors, enable photographers to harness the full potential of natural light while maintaining control over shadows and highlights.
The Role of Post-Processing Software: Alongside technological advancements in lighting hardware, post-processing software has played a crucial role in shaping the landscape of product photography. Tools like Adobe Photoshop and Lightroom offer photographers a plethora of creative options to fine-tune lighting, colour, and contrast in their images. Through techniques such as dodging and burning, photographers can further enhance the visual impact of their product shots, achieving a balance between realism and artistic expression.
Adapting to Changing Trends: In the fast-paced world of product photography, staying abreast of changing trends is essential for success. With the proliferation of e-commerce platforms and social media channels, photographers are tasked with creating visually captivating images that stand out in a crowded digital landscape. From minimalist compositions to bold and vibrant lighting schemes, photographers must continually innovate and experiment to capture the attention of their audience.
Conclusion: The evolution of lighting in product photography over the last twenty years has been nothing short of extraordinary. From traditional studio setups to cutting-edge LED technology and the resurgence of natural light, photographers have embraced innovation to elevate their craft. As we look towards the future, one thing remains certain: lighting will continue to play a pivotal role in shaping the visual narrative of product photography, inspiring creativity and pushing the boundaries of what's possible.

In the digital age, where attention spans are short and competition is fierce, businesses must find innovative ways to connect with their customers. One powerful tool that has emerged as a game-changer in marketing is visual storytelling, and at the heart of it lies photography.

Visual storytelling goes beyond traditional advertising tactics by creating narratives that resonate with audiences on a deeper level. It's about weaving a compelling story through images that evoke emotion, spark curiosity, and forge meaningful connections.

Photography, as a visual medium, is uniquely positioned to convey these narratives effectively. A well-crafted photograph has the ability to capture the essence of a brand, communicate its values, and leave a lasting impression on viewers.

One of the key advantages of visual storytelling through photography is its universality. Images transcend language barriers, allowing businesses to connect with diverse audiences across cultures and geographies. Whether it's a striking product photo or a behind-the-scenes snapshot of your team, visual storytelling speaks a universal language that resonates with customers worldwide.

Moreover, visual storytelling through photography fosters authenticity, which is increasingly valued by consumers in today's marketplace. By showcasing real people, real experiences, and real moments, businesses can build trust and credibility with their audience. Authenticity breeds loyalty, and loyal customers are more likely to become brand advocates, spreading the word about your business to their networks.

Furthermore, visual storytelling enables businesses to differentiate themselves in a crowded market. In a sea of generic stock photos and cookie-cutter marketing messages, authentic and compelling imagery stands out like a beacon, attracting attention and driving engagement.

Social media platforms, in particular, offer fertile ground for visual storytelling through photography. Platforms like Instagram, with its emphasis on visuals, provide businesses with an opportunity to showcase their brand story in a visually captivating way. From curated feeds to Instagram Stories, businesses can leverage photography to create immersive brand experiences that captivate and engage their audience.

The power of visual storytelling cannot be overstated. By leveraging photography to convey compelling narratives, businesses can forge deeper connections with their customers, foster authenticity, and differentiate themselves in a competitive marketplace. So, if you're looking to make an impact with your marketing efforts, harness the power of visual storytelling and let your images do the talking.

-------------------
Full disclosure, I asked ChatGPT to write this article based on parameters I provided. I agree completely with everything within.

If you were to go back to 1993, you might see me at my college computer room banging away on a candy-coloured blue or orange iMac computer.  Back then, those machines were state of the art for any college in Canada, and Sheridan College/Oakville had dozens of them.

We were learning the handful of Apple applications as well as Adobe offerings as they pertained to working with images.
Adobe Photoshop, Illustrator, and maybe a little Corel Draw were the time wasters of the day. Back then we all had a personal Zip drive along with the required handful of zip cassettes for storing all our projects. They were modern and cool looking but not without their idiosyncrasies.  Practically every time I would have a big image to complete, there would be a problem caused by a mysterious gremlin hiding in the Mac. 
Almost without fail, if I pressed CMD+S to save my sub-GB file to the Zip drive, it would crash. Practically every time. It was so annoying. I'm not sure how we got through those episodes of dramatic events but we were able to get the work done and deliver to the professors on time or just after it was due.
I don't miss those annoying Zip drives or the drama-queen blue or orange Mac computers. The "kids" these days will never have to experience those foibles, trials and tribulations. Mind you, I'm sure they have their own issues to deal with when it comes to technological failures that make you want to scream into a pillow in frustrated rage.

These days we have come so far it amazes me. The technology is so advanced and practically sentient. What will our grandchildren have to deal with when THEY are in college ? Will they even have personal computers to deal with ? Will they want for anything ? Will my prediction of a personal built in computational device implanted at birth come true ? Will Artificial Intelligence meld with the human mind, making our need for monitors and keyboards a thing if museums and stories around a camp fire ?
I'll never know.
Maybe my kids will never know.
At the moment, AI is fascinating to me. I hope that it never becomes frightening to me.

You've heard from those real estate gurus, "location location location".

I'm contemplating this thought as it might pertain to photography.  Would you agree or disagree ?
No I don't mean that for a general photographer who shoots anything and everything, I mean for those of us who are concentrating on shooting for businesses. Would you agree that it would be pertinent and in fact vital for success to set up shop where the majority of businesses whom might need a photographer ?

If you were selling ice cream, it probably would be more beneficial to set up shop near a tropical beach resort, rather than a ski hill. Right ?  It kind of goes without saying. You've got to be where your customers expect to find you. I still believe that it is easier to solve a problem that already exists than to make something for an unknown buyer.
Taking away a pain either for a business or a person, will always prove more prosperous.

Living here in Peterborough still gives me room for thought about wether staying in such an obvious suburban community is a good choice for a small business such as mine. Sure, I'm just 90 mins from the GTA and could certainly take on jobs there. But the fact remains that I am somewhat removed from where a much larger market exists. On the other hand, I'm also somewhat removed from a significant level of competition. Here in Peterborough, there are a handful of photographers to be sure. However the majority, I would say 9 out of 10, are not concentrating their efforts on the business clients. They shoot pictures of kids, families, parties, dance recitals, weddings etc. That's not for me.

Giving it more thought.
Taking my time. No rush.
We'll see where my instinct takes me in the coming months. 
Meanwhile, for those who need product, processes and people doing their thing. I'm your man 'round these parts.

In the heart of every manufacturing enterprise lies a story waiting to be told. Beyond the hum of machines and the precision of processes, there's a narrative that connects with clients, partners, and stakeholders. This narrative, often overlooked, is a powerful tool that can be harnessed through the lens of commercial photography.
​
The Tale of Craftsmanship
Consider this: a series of expertly captured images that showcase the intricate details of your manufacturing process. From the skilled hands shaping raw materials to the state-of-the-art machinery in action, each photograph tells the tale of craftsmanship that sets your business apart. These visuals not only elevate the perceived value of your products but also demonstrate the commitment to quality that defines your brand.

Building Bridges with Clients
Establishing and nurturing client relationships is paramount for any manufacturer that wishes to grow. Professional photography provides a unique opportunity to bridge the gap between your clients and your production facilities. Imagine the impact of sharing a visually compelling story of how their orders are meticulously handled, assuring them of the dedication and precision that goes into every product.

Cultivating a Culture of Excellence
Every manufacturing facility has a culture, a set of values that guide its operations. Photography becomes the silent storyteller of this culture, capturing moments that reflect the dedication, teamwork, and innovation within your organization. These images, when strategically incorporated into your branding, become a visual representation of the excellence embedded in the very fabric of your business.

Visual Consistency: A Branding Symphony
Consistency is the backbone of effective branding. Through professional photography, you can orchestrate a symphony of visuals that harmonize across your marketing channels. From your website to promotional materials, this consistency reinforces your brand identity. Potential clients encountering your brand will find a narrative that resonates, creating a lasting impression that goes beyond the products you manufacture.

Navigating the Digital Landscape
In today's digital era, the battle for attention is waged on screens. Investing in high-quality commercial photography equips your business with a powerful arsenal to navigate this landscape. Striking visuals capture the interest of your online audience, prompting them to delve deeper into your story. Whether on social media, your website, or marketing campaigns, these images cut through the noise and leave a lasting imprint.

The ROI Equation: Beyond Numbers
While the impact of commercial photography is undeniable, measuring its return on investment goes beyond mere numbers. It's about cultivating an image that translates into increased client trust, strengthened relationships, and enhanced brand loyalty. These intangible benefits eventually manifest as increased profits, as clients are not just buying products; they're investing in the story, the culture, and the values your brand represents.
In conclusion, the investment in commercial photography is not just a line item in the budget; it's a strategic move to weave a compelling narrative that resonates with your audience. By bringing your manufacturing story to life through visuals, you're not only boosting your brand but also laying the groundwork for sustained profitability. It's a journey that begins with a click of the shutter and ends with a visual story that echoes in the minds of your clients, creating a narrative that transcends the tangible and drives your business towards greater success.