This is an exercise that will explore the importance of hiring a photographer who's sole job is to make you and your business look great.
Here is an image of a man. Take a quick look at the image and then blurt out where you think the man is while the photo is being made.
The internet is a wonderful thing, mostly. Private individuals and businesses are using it to connect on a global scale. People use the internet to do amazing things and also to get mundane tasks completed, like shopping and researching products they are interested in.
For the past month or so, I've been researching the various businesses in order to find potential prospects for my photography services. Small and medium sized businesses primarily.
Here's what I've found out.
People are lazy. Yes, even business managers and owners. They feel like they are obligated to put up a website because that is the "normal" thing to do. Sure, they hire a site developer or maybe a design firm to get it done. But that's where things usually leave their scope of interest. I get it, they've got daily tasks to attend to.
But, in doing so, they are forgetting to pay attention to the fine details. The details such as branding.
They forget that the first impression, and one that is more and more being formed within a few seconds of seeing a company website, can make or break the flow of a client once they've entered the sales funnel.
Think about this, if you were to post a personal headshot on the internet, in the hopes of securing a job, a date or whatever is your interest, you would probably post the best image of you that you could get together. Right? (I sincerely hope you would). Well, then why would you waste your web page by posting sub-standard images of your business in the internet?
Did you pay for your website? Are you expecting people to feel confident in your abilities based on the horrible images of your staff? Studies have proven time and again, that a viewer forms an opinion of a person in a photograph within 3 seconds of seeing it. Wouldn't you want to assure that that impression is a positive one?
Let's get back to the photo of the man above.
What was your first thought? Was it a jailhouse lineup?
(that was mine)
Well, you are incorrect. I won't reveal who he is or where he works, but this is a staff photo.
I know that he and his employer deserve much better.
When you take a close look at your staff photos, be sure that they leave a positive impression with the viewer. Your business is one step closer to closing a sale by telling visitors to your site that this is a good place to be. A good place run by welcoming, professional people. Don't take the chance of ruining all the effort you put into your business every day by posting unprofessional images.
Photo-Artist working a personal vision.
For those of us interested in better marketing techniques, get this book.