Research says web-design matters to hotel clients

A 2012 study done by Chen Tan at the University of Nevada, Las Vegas has opened the eyes of those in the hotel industry as it reveals how important a hotel's website is when it comes to the number of clients it can book.
Excerpt:  "A simple measure such as including pictorial elements significantly raises the average part-worth utility". In other words, using clear attractive images of the various areas of the property increases bookings.

It goes on to read:  " An interactive area: this provides clients with insights about the destination....This increases the chances of a booking by the visitor"


This is a detailed and valuable study that examines the reasons behind why a professional website with professionally produced content is essential for anybody operating a hotel, resort or even a bed and breakfast.  I have taken the liberty to make this study available for you. Simply complete the form below and I will send it to you immediately.