Transitions

Making changes in your life is, I think, an important and never-ending process as we grow and experience "life".
What I have decided to undertake this year constitutes a substantial change in my career as a photographer, and probably as a person.

Over the year I will be endeavouring to go back to my roots as a studio product photographer and build my skills in the realm of drinks photography.  I will be concentrating on this niche as a way to differentiate myself from the masses, as well as give me the ability to do work that I can produce without the limitations of mobility, space and social restrictions.

It occurs to me that way back in college, I had aspirations to be a "food photographer" upon graduation. Well, that didn't quite pan out as expected and I found myself doing odd jobs as well as assisting an interiors photographer for a number of years.

Coming full circle, I find myself needing to reorganize in order to make myself relevant. In the immortal words of Seth Godin, I hope to create a "purple cow".   If I remain in my current situation, I am going to remain virtually invisible.  Not good if one wants to eat.

An image (or other media) each week is my goal. I want to post something that gets attention and keeps my name in front of interested eyeballs.  So far, I've been achieving that milestone.  Along the way I've been learning and re-learning more about lighting reflective surfaces, stop-motion animation, retouching and post-production skills and more.

Whomever said that "photography is easy, anybody can do it just grab your mobile", needs a serious slap in the head. This is nothing but a skillful profession that is not for the weak of heart or spirit.

Watch for more work from me in the realm of drinks photography, as I phase out of portraits over the year. 
Stay safe.
Cheers
M